Sector Leading Bespoke Immersive Training.
Apr 18, 2023


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Even with 50 years experience in the logistics industry, John Pearce Transport is excited to embrace new innovations that will improve our service, safety and ultimately strengthen our business.  That’s why we are delighted to have been involved in this brand new immersive training.

Our MD, Clive Davies explains,

‘I was really pleased with the end result of this training module that Andries developed for us. It’s bespoke to our business and therefore it engages the staff as soon as they start to use it, the familiarity it provides helps our staff to relate to the tools they are using every day. The training is educational and interesting, it questions the user and draws them into the scene in front of them. We use it as part of our walk around check training, warehouse awareness, tailift use and load security, we can see ourselves expanding the training method further in future to encompass other areas of our business. I believe this is an ideal solution for a small to medium size businesses who are looking for a an easy to use training solution at a reasonable cost.’

Please take a look at the following  article to find out more.

Extended reality (XR) technologies,
including virtual reality (VR),
augmented reality (AR), and mixed
realities (MR), have been adopted by
various industries as a tool for
learning and training. These
technologies have proven to be very
effective in providing interactive and
low-risk learning experiences that
complement traditional instruction.
One industry that has been particularly
successful in adopting XR for learning and
training is the healthcare industry. According
to a study conducted by the World
Economic Forum, XR has been used to train
healthcare professionals in various areas
such as surgical procedures, patient care,
and emergency response. The advantages of
using XR in healthcare training include the
ability to provide realistic and immersive
simulations of medical procedures, enabling
trainees to gain experience and develop
skills in a safe and controlled environment.
While there are numerous benefits to
adopting new technologies in the haulage
and transport industry, it has been much
slower to do so compared to other industries.
One of the primary reasons for this is the cost
associated with implementing new
technologies. The haulage and transport
industry is already known for operating on
very tight margins, and there may be concerns about the
upfront costs of investing in new
technologies such as XR-based training
programs. Additionally, some companies
may be hesitant to invest in new
technologies if they believe that their
existing training methods are effective
enough, even if they are not as engaging or
efficient as XR-based training programs.
Another industry that has adopted XR
technologies for learning and training is the
manufacturing industry. XR is used in this
industry to provide workers with virtual
simulations of the manufacturing process,
enabling them to practice and refine their
skills in a low-risk environment before
working on actual production lines. XR in
manufacturing training has shown improved
safety, increased efficiency, and reduced
downtime due to errors or accidents.

Wales based, John Pearce Haulage
Glynneath has shown that this no longer
needs to be the case when they partnered
up with 1 Step North, an immersive learning
and training company specialising in
business psychology and XR technologies, to
create a bespoke platform.
Together, they have developed an induction
and health and safety training program that
utilizes the latest technologies to increase
engagement and retention of information
for drivers and staff. This approach is first of
its kind as the training material is not generic
but site-specific, making it more relevant
and personalised for the drivers and staff.
This innovative technique was delivered in a
cost effective way thanks to a unique
approach that is a game-changer for the
industry. The use of immersive technologies,
such as 360 degree site specific, scenario
based learning, helps to create a more
engaging learning environment for drivers
and staff, improving the overall quality of
training. It also leads to better retention of
information, which ultimately results in a
safer work environment and fewer incidents.
The John Pearce Haulage Glynneath and 1
Step North partnership demonstrates how
progressive thinking and embracing new
technologies can positively impact training
and safety in the haulage and transport
industry. It is a shining example of what can
be achieved when companies in this sector
become more forward-thinking and
“I am proud to have worked with
Clive and his team. By combining
our expertise in their industry
knowledge, we have taken the first
step towards revolutionising the
transport industry’s approach to
training. We look forward to
continuing this collaboration and
creating even more innovative
solutions in the future.” said Andries
Pretorius Business Psychology and
Learning Director at 1 Step North.
The use of immersive learning and training
techniques can greatly benefit the haulage
and transport industry and it is expected
that more companies will follow suit in the
coming years.
To see an example of the platform in use
simply scan the QR code on the photo with your
smartphone or go to the following link:



  1. Stephen Bastin

    Great to see fresh approach to training in this period of driver and staff shortages – Well done 👍🤓

    • Catherine Burfitt

      Thanks Stephen, it is really a fantastic tool!


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